Boys & Girls Clubs of Metro Atlanta (BGCMA) recently awarded Mopdog Creative + Strategy (Mopdog) a yearlong contract as the exclusive design firm to complete numerous projects from concept to completion. The contract began in early 2015, so the great work is already underway.
The marketing materials produced by this close partnership will target corporate sponsors, existing supporters and potential donors. Mopdog will provide its creative expertise to several departments in the organization (marketing, special events, resource development and programming) and design direct mail pieces, event signage, an annual report, and promotions for signature moments like the Youth of the Year celebration.
“Boys & Girls Clubs of Metro Atlanta will gain a solid, committed and excited partner in Mopdog. We are honored to be selected for this important work that speaks to the heart of our organization,” Mopdog’s Chief Strategy Officer Cheryl Musial said. “We look forward to promoting all the reasons why great futures start at Boys & Girls Clubs across our city.”
BGCMA serves more than 3,500 children and teens each day and more than 12,000 youth each year. By 2020, the organization is working to ensure that 90 percent of the youth it serves are graduating on time, living healthy lifestyles, and giving back to their communities.
“We know it takes successful partnerships and collaborations to ensure stronger outcomes for our youth,” said Melanie Buckmaster, Senior Director of Marketing & Communications for BGCMA. “Mopdog is highly qualified and has the right plan to advance our mission of helping kids reach their full potential. Their experience and commitment to nonprofit marketing will ultimately benefit the youth and families that our Clubs serve.”
For nearly three decades as a creative firm, Mopdog has helped organizations that give back to the community succeed. In 2014, Mopdog invested more than $75,000 worth of contributions to nonprofits across the United States.
“Being awarded the BGCMA contract truly reflects Mopdog’s commitment to both support and add value to the community in which we live and work,” Mopdog’s President and Creative Director William Musial said. “Mission-driven work resonates with who we are. Mopdog is proud to be stewards for our clients, who build a foundation today for success tomorrow.”
In 2013, William and Cheryl Musial started the Good Dog Foundation to allow charitable organizations an opportunity to support communications efforts by other nonprofits that cannot afford the time, talent and resources of a creative marketing firm. For every nonprofit contract Mopdog is awarded, the company donates a percentage to this Good Dog initiative. The BGCMA partnership will add thousands of dollars to this pro-bono, for-good work.
About Boys & Girls Clubs of Metro Atlanta
Boys & Girls Clubs of Metro Atlanta’s mission is to save and change the lives of children and teens, especially those who need it most, by providing a safe, positive and engaging environment and programs that prepare and inspire them to achieve Great Futures. Through 28 Clubs in 10 metro counties, trained and professional staff serve more than 3,500 youth (ages 6-18) daily through programs that foster academic success, healthy lifestyles and character and leadership development. BGCMA also oversees Camp Kiwanis, a 160-acre outdoor residence camp. While the cost to effectively serve those who need it most is more than $5,000 per member, BGCMA asks families to pay only a $50 annual membership fee and no child is turned away due to inability to pay. For more information, please visit www.bgcma.org.
About Mopdog Creative + Strategy
Mopdog was formed in 1990 and is based in metro Atlanta. The full-service agency provides strategic, innovative communications solutions through high-quality, results-oriented marketing. Mopdog maintains an award-winning pack of creative professionals as diverse as the firm’s clients, including senior marketing and advertising experts with extensive brand image knowledge. Mopdog offers website design and implementation, social media strategy, interactive media and video production, digital newsletter templates and content creation, print collateral design, market research and campaign development. For more information, please visit www.mopdog.com.
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