What We’re About


Good Dog by Mopdog is a family fund that was founded by William and Cheryl Musial, and their two sons, Cole and Zach.

Read about each founder in their bios below.

When William was asked why he started this foundation, he said…

“Our family has always wanted to open a foundation that would give us and the company, Mopdog Creative + Strategy, the opportunity to help other people and organizations.

Leading by example is something we have continually strived to do, and in creating Good Dog, we found a way to show our two sons, employees and community, the true value of time, money and other things that we may not think about on a daily basis.

Good Dog also shines a light on how creative and marketing firms can make an invaluable impact on deserving organizations that cannot afford to create functional websites, flyers and postcards, all things which exist to help others in need. Good Dog allows our company to donate this type of work at no cost to the organization that truly needs it.”


Meet Our Founders

Bill Musial

William has more than 25 years of marketing, creative and design experience and leads the organization as the creative director, president and chief executive officer. William started a creative agency in Detroit, Michigan, after graduating from the College for Creative Studies with a Bachelor of Fine Arts in Art Direction. At Mopdog, he oversees all creative concepts and designs, while managing staff and current/prospective client relationships.

William has served on numerous boards and committees including the Swift-Cantrell Park Foundation, Reconnecting Families, Cobb Chamber (Cobb Youth Leadership Co-Chair, Governing Board, Leadership Cobb Alumni Association, Leadership Cobb graduate) and the Center for Family Resources (marketing committee).

Cheryl Musial

Cheryl, who has more than 25 years of experience in marketing and sales, joined the Mopdog team in 1998. Prior to joining Mopdog, Cheryl held senior marketing and sales leadership positions in the health care industry. In her role at Mopdog, Cheryl has applied her marketing communications, strategic planning and brand positioning expertise to local, regional, national and global companies.

Cheryl has served on numerous boards and nonprofit organizations, such as the Center for Family Resources (previous board chair, marketing committee chair), Leadership Cobb (co-chair, governing board, committee chair), Continuum of Care,  Cobb County Safety Village Foundation, liveSAFE (boar member and Academy of Women Leaders), WellStar (Kennestone Regional Hospital Health Advisory Board, WellStar Foundation board), Communities in Schools of Georgia in Marietta/Cobb County (board), and Cobb Schools Foundation (marketing/PR chair). Cheryl has received numerous awards and recognitions, including West Cobb Citizen of the Year and a Tribute to Women Leaders Honoree.

Cole Musial

Cole graduated from the Georgia Trade School and is a certified welder in Nashville. He was selected to enter Georgia Southern University and graduated from Harrison High School in Kennesaw, GA in 2016.IMG_3412

He has been an active community volunteer, donating his talents as a coach for Hoya Youth Lacrosse Team, Cobb Youth Leadership program and the Chick-fil-A Leadership Academy and helping to raise awareness for peanut and nut allergies in Georgia. Cole received a recognition as Positive Athlete for his philanthropic efforts while attending high school.

Zach Musial

Zach is currently attending Byrant University in Rhode Island. He is studying finance and is a D1 athlete. He is a graduate of The McCallie School in Chattanooga, TN, with honors.

He has been an active community volunteer, donating his talents as a coach for Hoya Youth Lacrosse Team, Chick-fil A Leadership Academy and an Ambassador for Nation United Lacrosse, giving back to others to help build and inspire diversity in lacrosse.

The Good Dog Fund operates through the Cobb Community Foundation, a nonprofit 501(c)(3) organization.