Mopdog Creative + Strategy Founder Starts Business to Support Charities
Mopdog Creative + Strategy (Mopdog), a full-service agency that provides marketing, advertising and communications solutions, is pleased to announce the launch of a spin-off business, Raising Help, LLC, a strategic advisory company that empowers nonprofits with talent and expertise to build a brand, raise awareness, foster meaningful change and enhance supporter engagement.
“In a crowded field of committed nonprofits clamoring for attention and donations, good work doesn’t speak for itself,” said Cheryl Musial, principal for Raising Help and chief strategy officer for Mopdog. “That’s why our new initiative will help do-gooders do more.”
The new company was revealed during an event hosted at dk Gallery, in Marietta, Georgia. Boys & Girls Clubs of Metro Atlanta (www.bgcma.org) was honored as the first Raise Up Partner, and the Diamond Blackfan Anemia Foundation (www.dbafoundation.org) was awarded the first 2015 Raise Up Grant through Good Dog, a family foundation started by William and Cheryl Musial.
“Raising Help creates a full-circle of support by matching a portion of agency fees from nonprofit work, at no extra cost to our clients,” said William R. Musial, principal for Raising Help, and president, chief executive officer and creative director for Mopdog. “These contributions support other nonprofit organizations by providing resources they desperately need, but cannot afford.”
The Raising Help vision is to have a long-lasting, positive and substantive impact on the lives of children and families through creative collaborations with nonprofits and their partners. For more information, please visit www.raisinghelp.org.
To view a video of the successful launch party, visit Raising Help’s YouTube page.
About Mopdog Creative + Strategy
Mopdog was formed in 1990, and is based in metro Atlanta. The full-service agency provides strategic, innovative communications solutions through results-oriented marketing. Mopdog maintains an award-winning pack of creative professionals as diverse as the firm’s clients, including senior experts with extensive brand knowledge. Mopdog offers website design and implementation, social media strategy, video production, print collateral design, market research and campaign development. For more information visit www.mopdog.com.
About Raising Help
Good work doesn’t speak for itself. That’s why we’re Raising Help. Our vision is to have a long-lasting, positive and substantive impact on the lives of children and families through creative collaborations with nonprofits and their partners. Raising Help empowers nonprofits with the talent and expertise needed to build a brand, raise awareness, foster meaningful change and enhance supporter engagement. For more information visit www.raisinghelp.org.
About Good Dog
Good Dog, a family foundation started by William and Cheryl Musial, operates though the Cobb Community Foundation, a nonprofit 501(c)3 organization. Providing resources to nonprofit organizations, Good Dog shines a light on how creative design and marketing firms can make an invaluable impact, by donating time, talent and resources. By supporting those who have the greatest need, we make the greatest direct impact on our community. A strong community is a better community. For more information visit gooddog.mopdog.com.