What We’re About



Good Dog by Mopdog is a family fund that was founded by William Musial, his wife Cheryl, and their two sons Cole and Zach Musial.


Read about each founder in their bios below.


When William was asked why he started this foundation, he said…

“Our family has always wanted to open a foundation that would give us and the company, Mopdog Creative + Strategy, the opportunity to help other people and organizations.

Leading by example is something we have continually strived to do, and in creating Good Dog, we found a way to show our two sons, employees and community, the true value of time, money and other things that we may not think about on a daily basis.

Good Dog also shines a light on how creative and marketing firms can make an invaluable impact on deserving organizations that cannot afford to create functional websites, flyers and postcards, all things which exist to help others in need. Good Dog allows our company to donate this type of work at no cost to the organization that truly needs it.”


Meet Our Founders

Bill Musial

William has more than 25 years of marketing, creative and design experience and leads the organization as the creative director, president and chief executive officer. William started a creative agency in Detroit, Michigan, after graduating from the College for Creative Studies with a Bachelor of Fine Arts in Art Direction. At Mopdog, he oversees all creative concepts and designs, while managing staff and current/prospective client relationships.

William has served on numerous boards and committees including the Swift-Cantrell Park Foundation, Reconnecting Families, Cobb Chamber (Cobb Youth Leadership Co-Chair, Governing Board, Leadership Cobb Alumni Association, Leadership Cobb graduate) and the Center for Family Resources (marketing committee).

Cheryl Musial

Cheryl, who has more than 25 years of experience in marketing and sales, joined the Mopdog team in 1998. Prior to joining Mopdog, Cheryl held senior marketing and sales leadership positions in the health care industry. In her role at Mopdog, Cheryl has applied her marketing communications, strategic planning and brand positioning expertise to local, regional, national and global companies.

Cheryl assists numerous boards and nonprofit organizations, such as the Center for Family Resources (previous board chair, marketing committee chair), Leadership Cobb (co-chair, governing board, committee chair), Cobb County Safety Village Foundation (marketing committee co-chair), Academy of Women Leaders, liveSAFE Resources of Northwest Georgia, WellStar Regional Health Advisory Board, WellStar Major Gifts Committee, Theatre In The Square (vice chair) and Cobb Schools Foundation (marketing/PR chair). Cheryl has received numerous awards and recognitions, including 2009 West Cobb Citizen of the Year and 2009 Tribute to Women Leaders Honoree.

Cole Musial

Cole completed his first year of college at Georgia Southern University and transferred to Kennesaw State University where he is pursuing a degree in Construction Management. He is also enrolled in the Welding program at Georgia Trade School. Cole graduated from Harrison High School in Kennesaw in 2016.IMG_3412

He has donated much of his time to the Harrison Hoya Youth Lacrosse Team, while also being involved with the Cobb Youth Leadership program and the Chick-fil-A Leadership Academy.

Zach Musial

Currently attending The McCallie School in Chattanooga, TN, Zach is actively involved as a goalie on the varsity lacrosse team. He is looking to continue playing lacrosse in college. He plans to attend an Ivy League school where he will study Medical Research in the hopes of working to find a cure for Diamond Blackfan Anemia.

Zach was also involved with the Chick-fil-A Leadership Academy and volunteering for the Harrison Hoya Youth Lacrosse Team. He is an Ambassador for Nation United Lacrosse, giving back to others to help build and inspire diversity in lacrosse.


The Good Dog Fund operates through the Cobb Community Foundation, a nonprofit 501(c)(3) organization.